For sellers

Why sell with Kathy

A global network doing the reach, and one agent doing the neighborhood. Sellers need both.

The argument

Two kinds of marketing

Most listings get one kind of marketing: syndication out to the portals, a sign in the yard, and then waiting. A Scottsdale listing agent should be doing more than that, and Kathy runs both. A Scottsdale listing agent should be doing more than that.

Kathy runs both. The Sotheby’s International Realty network puts a Scottsdale listing in front of an audience that is genuinely international, which matters in a market where a meaningful share of buyers are arriving from somewhere else. Then she does the part that no network can do for you: postcards into the right streets, pop-by gifts that keep her in front of past clients who know somebody, and cross-promotions with Scottsdale businesses that put your home in front of people who were not looking at portals at all.

What that has produced

Twenty years of it

$M+

Closed in the last three years

Transactions a year, on average

Licensed since

Five-star reviews

The part no network can do for you

Postcards, pop-bys, and the street she is standing on

A global brand handles reach. The showings that keep coming during a slow stretch come from a Scottsdale listing agent who is physically working the neighborhood your home sits in.

In practice

What a Scottsdale Listing Agent Should Actually Do

Reach that is not just syndication

Listings carry through the Sotheby’s International Realty network and its referral relationships, not only out to the usual portals.

Physical, local marketing

Postcards, pop-by gifts and collaborations with local businesses. It is the part sellers notice during a slow stretch, because it is what keeps showings happening when the portal traffic thins out.

An active social presence

Steady cross-promotion adds daily exposure on top of the listing itself, which is exposure your home would not otherwise get.

Negotiating that has been tested

Around 30 transactions a year, licensed since 2004. The second negotiation, after the inspection, is where most deals are actually saved or lost.

She answers

Available around the clock, fast on call, text and email. Over 150 five-star reviews, and they say the same thing about it.

Preparation guidance before you spend

Kathy will tell you which improvements return money and which do not, before you write the check. The seller’s guide has the numbers.

Sellers, in their words

They kept her through a slow market

★★★★★

Kathy did a wonderful job helping our family sell our father’s house. It is never easy working with three siblings who all live out of state, but she handled everything flawlessly while meeting each of our individual needs. We were selling during a time when homes were not moving quickly, and Kathy never gave up. She continually held open houses, actively marketed the property, and kept us informed every step of the way.

The Robert Owens Family

Sun City, AZ

★★★★★

I asked her to find me a home away from the ruckus of commotion, traffic and lights. Kind of in the boonies, but not so far that shopping, medical care and entertainment were out of reach. Kathy found me just what I was looking for. Quiet, with beautiful views in every direction. She was skillful in negotiating a super deal that I am really happy with.

Adam Hernandez

Buckeye, AZ

Seller questions

What makes a Sotheby’s International Realty listing different?

The network. A Scottsdale home is marketed to an international audience through the brand’s own channels and its referral relationships, which matters in a market where many buyers are relocating in.

Is the local marketing real, or is it a line?

Real and physical. Printed postcards into chosen streets, pop-by gifts to past clients, and joint promotions with Scottsdale businesses. Ask Kathy to show you what she ran on the last listing in your community.

What is your commission?

Compensation is always negotiable and is agreed in writing in the listing agreement before anything goes live. Kathy will set out exactly what is included at the listing appointment.

How do you price my home?

By walking it and comparing it against what is genuinely competing with it right now. You get the reasoning, not just the number, and you get told if your expectation is off.

What if my home does not sell quickly?

It is the situation her sellers mention most. In the Owens sale the market had stalled, and the answer was to keep holding open houses and keep marketing rather than wait. Persistence is the strategy.

Do you work with sellers outside the ten communities?

Yes. Kathy sells across Scottsdale and the north valley; the ten are simply where she is deepest. She will also tell you honestly if another agent knows your specific street better.

Resources

Sotheby’s International Realty

The global network your Scottsdale listing is marketed through.

Russ Lyon Sotheby’s International Realty

The Arizona brokerage, and its offices across the state.

Experience Scottsdale

The city’s official visitor authority. Useful context for buyers relocating in.

Maricopa County Assessor

Public parcel records for your home, free to check before you list.

Get the listing appointment on the calendar

An hour, a walk through the house, and a real number with the reasoning behind it.

Talk to Kathy