SELLING IN SCOTTSDALE

The seller’s guide

Nine steps, a ten-item preparation checklist, and where the money actually comes back.

Before the steps

Start here

Selling a home in Scottsdale, and in North Scottsdale especially, is mostly decided before the listing goes live: on price, on preparation, and on whether anyone outside the MLS ever sees it.

This is the guide Kathy gives sellers in print, produced with WFG National Title Insurance Company. It walks through selling a home in Scottsdale end to end, gives you the preparation checklist she works from, and ranks which improvements actually return money at resale so you do not spend on the wrong ones.

You can also take the printed version with you. Buying your next home at the same time? The Buyer’s Guide covers that side.

None of it replaces advice on your specific situation. Take tax and legal questions to your CPA or attorney before you list.

01

Select a REALTOR®

Interview more than one. Ask what each will actually do in the first fourteen days, and ask to see it in writing. Ask which recent sales they would price you against, who takes the photographs, where the listing goes beyond the MLS, and how often you will hear from them. A good answer names things. Full marketing’ is not an answer. Ask Kathy every one of those questions. She will answer them in writing before you sign anything.

02

Determine your selling price

Not what you paid, not what the neighbor got last spring. What is competing with your home right now, and how it compares room by room. In places like Grayhawk or DC Ranch that means your enclave or village, not the whole community name. The first two weeks bring the most attention a listing will ever get, so an optimistic start usually costs more than it gains. Start with the instant estimate, then have Kathy walk the house for the number you would actually list at.

03

Prepare your home for sale

The checklist below is the whole job. Most of it is decluttering, paint and light, and most of it you can do yourself. Finish before the photographer arrives, because the photos are the first showing. On an older home or one with a pool, a pre-listing inspection means nothing in the buyer’s report comes as a surprise.

04

Sign a listing agreement

Term, price, compensation and what marketing you are getting, all in writing before anything goes live. The agreement should also say how any buyer’s agent compensation will be handled, since that is now negotiated separately and in writing, and what happens if you need to pause. This is also when you complete the Seller’s Property Disclosure Statement. Arizona sellers must disclose known material facts, and when in doubt, disclose.

05

Marketing and showings

Photography, the Sotheby’s International Realty network, and Kathy’s own postcards, pop-bys and local collaborations. Then open houses, repeatedly. Plan to leave the house for showings and keep it ready: lights on, blinds open to the view, the air conditioning set comfortably in summer, and pets and valuables out.

06

Review offers and negotiate

Price is one term. Financing type, close date, contingencies and the inspection period all change what an offer is worth to you. A cash offer with a short inspection period can beat a higher financed offer that still needs an appraisal to hold. Kathy lays offers side by side on what you would actually net, not on the headline number, and counters where it counts.

07

Accept offer and open escrow

The buyer’s earnest money goes to a neutral escrow company, and the clock starts on every date in the contract. From here, deliver what the contract calls for on time: disclosures, HOA documents where there is an HOA, and the pool safety notice if there is a pool. Keep the home, yard and pool in the condition they were in when you accepted.

08

Home inspection and repairs

The buyer inspects; you respond. This is the second negotiation and the one that most often decides whether a deal closes. Repair requests arrive on the Buyer’s Inspection Notice and Seller’s Response, and you can agree, decline, or offer something in between, such as a credit. If the buyer is financing, the appraisal lands in this same window. Use licensed contractors for any agreed repairs and keep the receipts, because the buyer will ask for them.

09

Funds transferred and title exchanged

The deed records with Maricopa County, funds disburse, and you hand over the keys. You will sign your side with the escrow officer a few days ahead. Wire fraud targets sale proceeds too, so confirm payoff and disbursement details by phone with your escrow officer at a number you already have. Keep the closing statement with your tax records.

Preparation

The home sellers checklist

Ten items, in order, for selling a home in Scottsdale. Almost all of it is time rather than money, and it moves the number more reliably than a renovation does.

Real estate consultation. Walk the house with Kathy before you spend anything, so money only goes where buyers will notice it.
Enhance curb appeal. Front door, house numbers, a clean driveway and a clear walk.
Freshen up with neutral scents. Clean first, then keep it light.
Declutter, depersonalize and deep clean. Clear counters, closets and the garage. Buyers open everything.
Upgrade lighting fixtures. Replace dated fixtures and match bulb color from room to room.
Improve landscaping. Trim, replace dead plants, check the drip lines, and top up granite where it has thinned.
Repair and touch up paint. Fix what an inspector would flag anyway: drips, cracked tile, sticking doors.
Ensure all systems are functioning. Service the air conditioning and pool equipment, and check the irrigation and water heater. Keep the receipts.
Stage key rooms. Living room, kitchen, primary bedroom and, in Scottsdale, the patio.
Remove or store excess furniture. Rooms should read larger than they live.
Where the money comes back

Return on home improvements

A brief summary of the upgrades that typically reap the highest return, according to Realtor.com. Recovery rates are national averages and will vary by home and by market, so treat them as a ranking rather than a promise.

The pattern is worth noticing: targeted jobs like a garage door, new windows or a minor kitchen refresh recover more of their cost than major remodels and additions.

94% recovered

Replace the garage door

76% recovered

Replace windows to be more energy efficient

73% recovered

Add or enhance outdoor living space: water features, an outdoor fireplace or kitchen, new landscaping

73% recovered

Minor kitchen remodel: repaint cabinets, replace counters, replace appliances

64% recovered

Upgrade the bathroom: new fixtures, mirrors, fresh paint, redo caulk around tub and shower, replace grout

61% recovered

Add indoor living space such as a bedroom, bath or walk-in closet

60% recovered

Upgrade the front door: replace, repaint, or replace the hardware

58% recovered

Major kitchen remodel

Before you spend

Ask before you renovate

A new garage door recovers more of its cost than a major kitchen remodel. If you are selling a home in Scottsdale, Kathy will walk your house and tell you which of these are worth doing on yours, and which to leave alone.

Cover of the seller’s resource guide
Yours to keep

The seller’s resource guide

The printed guide to selling a home in Scottsdale that Kathy brings to a listing appointment.

The nine-step selling process, listing to close
Return on improvement, eight upgrades ranked
The ten-item preparation checklist
WFG title and escrow office locations across the Valley
A PDF, about 8 MB. There is an expanded edition here.
Answers

Seller questions

Resources

Maricopa County Assessor

Your parcel’s assessed value, tax history, lot size and ownership record.

Arizona Department of Revenue

State income tax on the gain from your sale, plus the Affidavit of Property Value that is filed when the deed records.

Arizona Department of Real Estate

The state regulator, licensee lookup and required seller disclosure guidance.

Sotheby’s International Realty

The network your listing is marketed through, and its global audience.

What is your home actually worth?

Start with the instant estimate. When you want the real number, Kathy walks the house.

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